Salmoiragi & Viganò Holiday
This was the Christmas holiday campaign for Salmoiraghi & Viganò chain of stores.
Spanning from social media to the website and the stores themselves, inside and outside, the boule de neige is an iconic Christmas staple and perfect to showcase two iconic Luxottica sunglass frames and the Christmas gift card.
For the store outside screens, the idea was to create a continuous setting across the digital windows with elements crossing from one screen to the next to encourage the visitor to enter the Christmas spirit.
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